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Here are 4 Great Ways to Enhance Your List Building Efforts

Filed Under (List Building) by admin on 29-02-2008

Here are 4 Great Ways to Enhance Your List Building Efforts

1. Make sure your website content is good.

Improving and adding to your blog content or a regular basis will help in your list building efforts. It will also help you in your efforts to persuade your visitors that you are knowledgeable in your niche.

Make sure that your information is useful and that it meets needs. Then it will be of value to your visitors and this will help you to build your list.

Make sure that your opt-in box or signup form is on every page of your blog. Make sure it is located in a prominent place on each page. You want to take advantage of every possible opportunity to build your list by giving your visitors as many chances as possible to subscribe to you opt-in list.

2. Free items.

You can improve the chances of your visitors signing up by offering them something for free. They provide you with their name and email address and you provide them with the free offer - eBook, eCourse, etc. Many times this free offer will be just the enticement that someone needs and it will improve your list building efforts.

3. Drive more traffic to your website.

There are many ways to do this. I will mention two here.

For long-term traffic, write and submit articles with your resource box at the end.
For fast traffic try Adwords.

In both cases you are trying to build your list so drive traffic to your squeeze page. Hopefully, that they will fill out and submit your subscribe form.

4. Use testimonials.

Many people like to here what other people like about what you are offering. So add a testimonial to your squeeze page. This could encourage your visitor to opt-in to your list.

List building is important to your success. Continue to search for ways to encourage your visitors to join your list.

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Increasing Traffic With Article Submission

Filed Under (Traffic) by admin on 28-02-2008

Increasing Traffic With Article Submission

In promoting affiliate programs with articles, what should be included in your article?

First, you really should be promoting affiliate programs by submitting articles. Doing so can greatly improve your Internet marketing success. This happens because submitting articles can increase the traffic to your site. Many affiliate marketers use it as their primary traffic generation method.

When you are submitting your articles to article directories or posting them on your blog, you should be concerned with keywords, keyword phrases and keyword density.

However, you still want the quality of your article to be high. Therefore, make sure that in your attempt to accomplish keyword emphasis, that you do not make your article uninteresting for the reader.

Keyword emphasis is essential for search engine optimization, but more important is the readability for your visitors. Return visitors are important to your success so make your article is interesting and easy to read.

Since having a high ranking in the search engines is also important to the traffic that you receive to your site, you need to strike a good balance when trying to accomplish keyword emphasis. Try for around 3-5 percent keyword density.

Another thing that your article must have is a good subject. If the subject does not attract the attention of your readers, they may not read your article. Then, they will not click thru to your site. Also, they will not post the article on their site so that you have a link back to your site.

All of this is important to increasing your traffic.

Also essential to obtaining traffic is good content. The best way to measure good content is to answer the question, “Does this article help the reader with solving a problem?”

The fact is that people like to find solutions to their problems. They also like to see content on your blog or website that is relevant to the subject of your site.

If you provide useful information your status as an expert will be enhanced. Your readers may return for more. If they do, they will expect good content that they can use.

A resource box is critical if you will be submitting your article to article directories and/or ezines. You won’t need this if you article is posted on your blog or included in your own newsletter.

However, your reason for submitting it to article directories is so that you can get additional traffic to your site. So, be sure to include a link back to your site.

If your article impresses your reader, they may click the link and visit your site. Any visitor is a potential customer.

Hopefully, these tips or suggestions will help you in efforts at promoting affiliate programs by driving more traffic to your website or blog.

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Promoting Affiliate Programs with Split Testing

Filed Under (Affiliate Programs) by admin on 28-02-2008

Promoting Affiliate Programs with Split Testing

How to split test your sites for the best conversion rates.

If you want to insure that your promotion efforts are getting the best results possible you need to be split testing. Promoting affiliate programs involves many actions and split testing should be one of the actions you are taking.

There are several types of split testing. In this article I will discuss what some marketers call A/B split testing.

It is a very simple test where you select some part of your website or sales letter and test different versions of that part. Your objective is to determine which version is the most effective.

Basically, you take your list of prospects and split it into two sections, part A and part B. You need to make sure that your original list is divided in some sort of random way.

You do not want list A to have some sort of bias over list B. For instance, list A should not be make up of all your previous paying customers while list B is made of all those who have never purchased anything from you.

This would be a biased division of your original list. So make sure you randomize the division of your list in some way.

Now, you take some section of your website and develop two different versions of that part. Then you send one version to list A and the other version to list B.

For example, you might send list A your offer with free gift 1 and send list B the same offer but with free gift 2. What you are trying to test is which free gift brings you the most customers.

You might want to test different color schemes, different wording, different fonts, different sets of benefits, etc.

In the free gift example, if more prospects from list A accepts your free gift and also buys what you are offering, you might conclude that you obtain a higher conversion rate if you offer free gift 1.

That’s your overall objective of the split testing - to determine which version results in the best conversion rate, the most sales.

Now that you know which version converts the best you could test other sections of your web page or sales letter. After several tests you could determine the best version for future use.

It should be obvious that the larger your list the better your ability to determine the actual trend of the results that you obtain from your testing.

You may have to refine the split testing several times, but as your do you will determine the best version of your web page to use in promoting affiliate programs to your future prospects.

You could then make that version available for all of your affiliates. As a result, their success at promoting affiliate programs will be more successful. And of course your profits will increase.

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